Why Millennials Love Video Marketing (Infographic)
If you’re not incorporating video into your content marketing strategy because you think it’s too expensive or ambitious, you’re missing a big chance to make an impression on millennial consumers. Recent research from Animoto shows that Generation Y is primed to spend more than $200 billion annually starting in 2017, and that video marketing plays a starring role when it comes to influencing what they buy.
As Wired reports, YouTube reaches more millennials than “any single US cable network,” and according to Omid Kordestani, Google’s chief business officer, the average mobile YouTube session lasts over 40 minutes. During that time, young people are watching everything from cat videos to movie trailers to even branded content. Animoto found that 76 percent of millennials follow brands on YouTube, and a whopping 84 percent do so on Facebook.
Why is this so important? Because 80 percent of millennials use video to help them decide which products to purchase.
Take a look at the infographic below for more useful data on the power of targeting millennials with video.