1. Perfect your perspective.
2. Perfect your avatar.
- Show face only
- Asymmetric — not staged
- Front lit
- Consistent — use the same avatar on all your profiles
3. Perfect your cover.
- Tell a narrative – He shows his Facebook cover photo and his Google+ cover photo. They’re not the same, so I guess these don’t have to be consistent.
- Optimize size – Check the aspect ratio and dimensions.
- Go dark – He says this shows a certain seriousness and gravitas.
4. Perfect your business card.
- Use big fonts – minimum 10 points
- Ensure scan-ability
- Include your cell number – He gives out his card a lot. Why put his personal cell phone number on a business card and risk someone you barely know calling you at all hours? This never happens. The benefit is that it makes it very easy for serious business contacts to reach you when they need you.
5. Perfect your slides.
- 10 slides – the magic number
- 20 minutes
- 30 point font
- 16 x 9 – this looks OK if it’s 4×3
- Black background – “Black is the new black”
6. Perfect your pictures.
- Shoot horizontal. Periscope and Meerkat and horizontal video aside, Guy thinks it’s a horizontal world. And tightly cropped is even better.
- Light from the front. Reverse positions. Even though the background may not be as beautiful, the well-lit person is always the more interesting story.
- Crop crap constantly. Can’t crop too much.
- Optimize dimensions. Canva has optimized sizes for every social media service.
7. Perfect your posts.
8. Perfect your frequency.
9. Perfect your pin-ability.
10. Perfect your methods.
- Same posts where one has a photo and one doesn’t — see which gives you more engagement.
- Scan your business card with Evercontact.
- Post a bit.ly link at multiple times and see if you get three times the engagement.