As a Facebook Marketer, there’s a lot I like about it. But then there are other things…Like the “20% rule” which limits the amount of text, you can use in images.
I’m not able to print 20% of the bad words I’ve said while trying to create Facebook Ads without using Facebook image representations, using the word “Facebook,” and making sure the text stays under that percentage.
In September, when Facebook began allowing larger sizes for images on link page posts (8X on the desktop, 4X on mobile) I was excited. Other modifications were made for sponsored story & ad images. (Check out my guide to the new sizes or the official guide).
However, even with those improvements, many of my ads were still rejected as “not approved,” usually because of too many words!
After some research and trying the tool above, I learned that Facebook’s grids aren’t flexible at all.
Look how “Guide to” in the title has a grid line running right through it, plus some letters in “Guide” and “ebook.”
It appeared that “Guide” was in two rows and columns, (below) which was why I was being penalized.
I learned that a grid + text = a full-text box. If there’s any kind of overlap, it still thinks the whole box is full. Test it yourself:
Using this info, if your text is moved a bit and doesn’t overlap any grids, you should be able to pass the approval test with flying colors, or at least keep below 20% (like in the following illustration.)
When I tried it, there was lots of loading, adjusting and repeating until everything lined up perfectly. Slow, but satisfying.
A better way is to create your own grid templates? Mine are available here. You’ll get a grid on the top layer, and then you can insert your own design elements below. Turn the grid back on to see how well things are aligned, if it hits 20% metric or there’s overlap.
Or, try to create your own grid. Choose Edit:Preferences:Grids and pick a line every 20% with one subdivision. Preview with View:Show and choose Grid, or toggle it off and on with Ctrl-Pls.
When designing elements for your boxes, you’re allowed to have text in as many as five boxes.