68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned
I rarely have any issues getting my ads approved. I’m a good dude, and I promote some pretty innocent stuff. I also know that trying to get around Facebook’s rules is never a smart thing, so I do all I can to know and follow their guidelines.
But I routinely hear from others with far bigger problems than I face. They’re getting ads rejected or — much worse — getting their accounts banned.
I have mixed feelings about this. There’s a large number of shady, unscrupulous marketers out there who deserve to be banned. They suck, and I hope they never find a way back in.
But there’s also a group — possibly a smaller group — of well-meaning and generally above-board advertisers who find themselves lumped in with the jackholes. They’ve been rejected or banned, but they didn’t mean any harm. And they will do everything they can to remain within the rules.
But how easy is it to remain within the Facebook Advertising Guidelines? Here’s an overview of some — though not all — of the things you must and cannot do as an advertiser.
Note that while this is actually pulled from Facebook’s Advertising Guidelines, it’s somewhat tongue-in-cheek. There are actually cases in this list were items are repetitive. That’s because the guidelines are repetitive!
The main point here is that there are a lot of rules to follow, Facebook ultimately decides what does and doesn’t break the rules and things aren’t always clear.
Here are 68 reasons your Facebook ad got rejected or account got banned…
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1. Must comply with the Facebook Platform Policies 2. Contests and page posts must comply with Page Terms 3. No false, misleading, fraudulent, or deceptive claims or content 4. No management of more than one advertiser or client per ad account 5. Use of Custom Audiences must comply with Custom Audience Terms
Data and Privacy
6. No sharing of advertising data with outside sources 7. No use of ad data to build or augment profiles 8. You can use user data, but only with their consent and while following applicable laws 9. Don’t sell user data
Ad Creative and Positioning
10. Every part of an ad must be relevant to the product promoted 11. No audio or flash animation without a user’s interaction 12. Do not position in a sexually suggestive manner 13. Do not exploit political agendas for commercial use 14. Must include proper use of grammar 15. Must use symbols, numbers or letters per their actual meanings 16. Must be accurate and provide proper representation without deception 17. Cannot imply a user’s personal characteristics (race or ethnic origin, religion or philosophical belief, age, sexual orientation or sexual life, gender identity, disability or physical/mental health, financial status or information, membership in a trade union, criminal record, name) 18. Must lead to a functioning landing page that does not prevent the user from leaving 19. No more than 20% text in images 20. Targeting for alcohol must adhere to applicable laws 21. Targeting for dating must adhere to applicable laws 22. Targeting for adult products must adhere to applicable laws
23. Content must comply with all laws and regulations 24. All claims must be substantiated 25. Don’t be offensive 26. Content can’t be false, deceptive or misleading 27. No spam 28. Don’t promote illegal things 29. Don’t violate the rights of others 30. Video ads for health products can’t play automatically! 31. No promotion of adult products (ignore that point about targeting adult products in #22) 32. Contraception or family planning ads are okay — but sometimes 33. Promotion of alcohol is prohibited in 13 countries — and probably some other places, too 34. Sometimes you can promote alcohol, but only if you don’t break one ofa whole bunch of rules 35. No dating sites with a sexual emphasis 36. Some dating sites are okay, but only if approved by Facebook 37. No promotion of illegal drugs 38. No promotion of tobacco 39. No promotion of drug or tobacco paraphernalia 40. Online gambling ads only allowed in certain countries and if approved by Facebook 41. Governmental run lotteries can be promoted, but only if targeting those in that jurisdiction 42. Offline gambling ads only allowed when no laws are broken and when properly targeted 43. No promotion of prescription drugs 44. Online pharmacies generally prohibited unless allowed by Facebook 45. Dietary or herbal supplements sometimes allowed unless involving a long list of stuff considered unsafe by Facebook 46. No links to spyware or malware 47. No unexpected, deceptive or unfair user experience, typically — but not always — involving software 48. No software that performs activities hidden to the user 49. No automatic downloads or surprise download dialog boxes 50. No software that infringes on rights of other software 51. If you’re going to run ads for subscription services, be sure to follow a whole lot of rules 52. Don’t promote business models like MLM or other stuff Facebook doesn’t like 53. Don’t promote weapons or stuff related to weapons
Ad Community Standards
54. If your ad gets a lot of negative feedback, Facebook might remove it 55. Your ad may be in violation of community standards if Facebook says it is 56. You can’t promote illegal stuff 57. You can’t harass, insult or bully others 58. You can’t impersonate others 59. No Hate Speech 60. No ads promoted to minors that may be considered inappropriate 61. No sex, nudity or provocative stuff 62. No shocking, sensational or excessively violent stuff
63. Don’t be stupid and imply an endorsement or partnership with Facebook 64. Very limited use of Facebook marks except as permitted by the Brand Usage Guidelines or if Facebook says it’s okay
Rights of Others
65. Don’t infringe on or violate the rights of others 66. Don’t break copyright laws 67. Don’t break trademark laws 68. Don’t mess with someone’s privacy
One More Thing…
Facebook reserves the right to reject, approve or remove any ad for any reason, in their sole discretion, including ads that negatively affect their relationship with users or that promote content, services, or activities, contrary to their competitive position, interests, or advertising philosophy. These guidelines are subject to change at any time.
In other words, don’t break any of the rules above, but… That doesn’t mean that if you don’t specifically break a rule above that you aren’t breaking a rule.
Learn About Rules for Landing Pages
What’s interesting is that the Facebook Advertising Guidelines say very little about landing pages, but Facebook actually has some very specific rules regarding them. Many advertisers are getting their ads rejected — and even accounts banned — as a result of breaking these rules.